Project Description

An end-to-end self-managed e-commerce business focused on selling custom-designed apparel and accessories for fandom communities. This store was fully built, marketed, and operated by me, from branding to fulfillment.

Experience

My Role

I served as the sole creator and operator of the business, responsible for strategy, design, development, marketing, and day-to-day operations.

Skills & Deliverables:

• E-commerce Platform Setup: Shopify store setup and customization using Gem Pages.

• Branding & Design: Logo, product designs, banner graphics, and visual identity tailored to the fandom niche.

• Landing Pages: Conversion-optimized product and campaign landing pages (e.g., BTS Collection).

• Marketing & Automation:

  • Email marketing (campaigns, flows, and segmentation)

  • Social media content strategy and scheduling

  • Paid ads (Facebook/Instagram) with audience targeting and testing

• Funnel Building: Launch funnels, opt-in pages, and checkout optimization.

• Content Creation: Custom videos, product mockups, and social creatives.

• Customer Support: Set up auto-responses, FAQs, and order tracking systems.

• Analytics & Testing: Tracked performance via analytics tools and conducted A/B tests for ongoing improvement.

Landing page screenshot

Homepage:

One of the landing pages:

Ready to take off?

Let's discuss how my services that can propel your business forward. Click below to see if we're a good fit and discover how we can meet your unique needs