A Case Study with RP Capital
RP Capital is a privately held investment firm focused on stable, income producing multifamily opportunities in stable and emerging U.S. markets.
Background
Challenges
Insufficient Leads: RP Capital struggled with generating an adequate volume of leads to fuel their sales pipeline.
High CPL: The cost per lead was higher than desired, impacting the overall efficiency and profitability of their marketing campaigns.
Ad Manager Migration: The company faced the complex task of transitioning all running ads from an old account to a new ad manager account seamlessly.
RP Capital, faced a critical challenge in their digital marketing efforts. They identified three primary issues: the need for more leads, a desire to lower Cost Per Lead (CPL), and the imperative to migrate all running ads to a new ad manager account.
Solution:
Strategic Campaign Expansion:To address the lead generation issue, our team created a new campaign employing three distinct approaches. Beginning with a modest daily budget of $20 per day, we systematically tested and refined each approach. As results improved, the budget was adjusted to $100 per day, optimizing the campaign for maximum lead generation.
Creative Overhaul for Higher Engagement:Recognizing the importance of compelling visuals and messaging, we revamped all high-performing ads. Our team developed fresh graphics, engaging videos, and compelling ad copies to enhance audience engagement and increase click-through rates.
Smooth Ad Migration Process: To seamlessly transition running ads to the new ad manager account, we adopted a cautious and systematic approach. Successful ads were gradually moved, ensuring minimal disruption to ongoing campaigns. This meticulous process aimed to maintain the momentum and performance of the ads while addressing the migration requirement.
